Affiliate Marketing

Is Affiliate Marketing Dead - The Truth You Need To Know!

Is affiliate marketing dead or still relevant? Discover the truth about modern affiliate marketing and learn about the challenges and realities involved.

Aug 1, 2023
Is Affiliate Marketing Dead - The Truth You Need To Know!

Affiliate marketing, a concept born over two decades ago, revolutionized the way people earned money as a side hustle. With its inception in 1989 by William J. Tobin, founder of PC Flowers & Gifts, on the Prodigy Network, affiliate marketing marked the beginning of a new era in digital advertising.

Over the years, affiliate marketing has evolved, presenting numerous opportunities through blogs, forums, social media websites, and major associate programs like Amazon Associate. Many individuals have achieved remarkable success through affiliate programs, establishing them as a reliable source of income.

However, amidst the constantly changing landscape of digital marketing, a question looms large: Is affiliate marketing still as effective as it once was? Has it lost its relevance, or worse, is it dead?

In this article, we will delve deep into the world of affiliate marketing to reveal the truth. We will examine the current state of affiliate marketing, explore the challenges marketers face, and shed light on whether this powerful marketing technique still holds potential for those seeking to earn passive income.

Before you draw any conclusions, join us as we present compelling insights that may challenge the notion of affiliate marketing's demise.

Let's uncover the truth about the state of affiliate marketing in today's dynamic online landscape.

Why Do Some People Think That Affiliate Marketing Is Dead?

The ever-changing landscape of online marketing has given rise to doubts about the relevance of affiliate marketing in the modern digital era. While some proclaim the demise of this marketing approach, a closer examination reveals that such claims might be overstated.

Nevertheless, legitimate concerns have emerged, prompting individuals to question the value of affiliate marketing.

1. Increase in Competition

As more companies and marketers embrace the idea of affiliate marketing, competition has increased significantly.

Big names like New York Times and Forbes have started to invest in affiliate programs and have seen a great return on investment.

This is why there has been an increase in competition, which can make it difficult for new or more minor affiliates to stand out.

2. Tough Regulations

The regulations governing affiliate marketing are usually strict and complicated, making it harder for those who don’t understand them to succeed.

Additionally, the regulations are constantly changing, so those who don’t keep up can easily be left behind.

3. Exclusivity

With a growing number of marketers, advertisers now have more choices regarding who they work with. This means they can be more selective and only work with the best affiliates, making it harder for those starting to break into the industry.

4. Changes to Amazon’s Affiliate Commission Structure

Amazon Associates has a market share of about 37.3% and 80,719 companies that use Amazon Associates, it’s no surprise that changes to the program can have a huge impact on affiliate marketers.

In April 2020, Amazon drastically changed its commission structure, making it more difficult for affiliates to make money from their efforts.

While the challenges outlined above may raise doubts about the longevity of affiliate marketing, they also present an opportunity for growth and adaptation. Rather than dismissing the concept entirely, marketers must evolve their strategies to align with the changing landscape.

With skepticism surrounding the viability of affiliate marketing, it becomes imperative to examine concrete statistics that shed light on its enduring relevance. In this section, we delve into compelling data that reaffirms the substantial presence of affiliate marketing in the contemporary realm of online advertising.

Let's explore these enlightening statistics that illustrate the magnitude of the affiliate marketing industry and the myriad opportunities it continues to present. As we unravel these figures, the true potential of affiliate marketing will become unmistakably evident.

1. Rise of Influencer Collaborations

In the ever-evolving landscape of digital marketing, the power of influencers has surged to unprecedented heights. With awe-inspiring followings that range from hundreds to millions and an innate ability to generate high organic traffic to their online platforms, influencers have become formidable forces in the world of affiliate marketing.

Here’s how affiliate marketing and influencers go hand-in-hand:

  • Influencers command massive "followings" ranging from hundreds to millions and generate high organic traffic to their websites and social media accounts.
  • Influencers can now proactively monetize their followings without waiting for marketers to approach them for affiliate programs.
  • Influencer marketing has evolved into a remarkable 16 billion-dollar industry, highlighting its sustained growth in the coming years.
  • Influencers' unique ability to produce engaging content and drive organic traffic to websites makes them invaluable assets for brands.

Did you know that 92% of consumers trust the recommendations of others?

  • They also facilitate product or service awareness across various social media networks, leading to an increased presence of influencers in the affiliate marketing space.

The influence of power has given influencers the freedom to explore diverse affiliate angles, such as using geo-location for hyper-localized information dispersal about products.

2. More Brands Will Tap Nano and Micro-Influencers

In the dynamic world of digital advertising and social marketing, a new breed of influencers is captivating brands' attention – nano and micro-influencers.

While macro-influencers with colossal followings continue to wield significant influence, savvy marketers are strategically placing their trust in these smaller-scale influencers for compelling reasons.

  • In 2023, digital advertising and social marketing will see an increased reliance on nano and micro-influencers due to their unique potential.
  • Nano-influencers typically have 1000-10,000 social media followers, while micro-influencers have 10,000-25,000 followers.
  • Brands trust nano and micro-influencers for their ability to connect with niche audiences, creating potential loyal customers.
  • Their focused presence within specialized interests leads to higher brand recognition, engagement, and loyalty for products and services.
  • Engaging nano and micro-influencers proves to be a cost-effective option compared to partnering with macro-influencers (100,000 or more followers).
  • Trust plays a pivotal role in purchasing decisions, and micro-influencers often garner greater trust due to their niche focus and authentic brand advocacy.

All these numbers clearly illuminate the abundant opportunities awaiting influencers in the coming years, firmly establishing their pivotal role in the thriving domain of affiliate marketing.

3. Increase in the Global Affiliate Marketing Expenditure

Compelling studies and insightful statistics reveal the remarkable trajectory of affiliate marketing, solidifying its position as a thriving and dynamic industry that yields success for those who harness its potential.

According to Statista, the U.S. affiliate marketing spend reached an impressive 8.2 billion U.S. dollars in 2022, witnessing a substantial rise from the 5.4 billion recorded in 2017. This exponential growth reflects the increasing trust and investment businesses place in affiliate marketing strategies to boost their online presence and drive revenue.

A comprehensive report published by Blogging Wizard offers even more promising insights, predicting that the global affiliate marketing industry will soar to a substantial market size of $27.78 billion by 2027. This projection, based on a compound annual growth rate of 9.89%, signifies the immense potential the industry holds for the foreseeable future.

Affiliate marketing's allure lies in its ability to adapt and evolve, providing a plethora of opportunities for aspiring entrepreneurs and marketers alike. Whether seeking additional income streams or launching a full-fledged business venture, affiliate marketing continues to offer a fertile ground for ambitious individuals to thrive.

4. Affiliate Marketing is Still in Demand

According to Google Trend data, the search interest in "affiliate marketing" has consistently remained at a high level over the past half-decade. This persistent curiosity from people clearly indicates that the allure of this marketing approach is far from waning, reaffirming its enduring vitality in the digital landscape.

5. More Companies are Turning to Affiliate Marketing

In a rapidly evolving marketing landscape, an escalating number of companies are turning to the power of affiliate marketing to achieve remarkable results.

Advertisers and merchants, whether running affiliate programs or collaborating with affiliate networks, are capitalizing on affiliate content to bolster brand awareness, foster customer engagement, and drive a surge in purchases.

The most enticing aspect? All of this is achieved without incurring the conventional costs associated with customer acquisition.

A revealing report commissioned by Rakuten, conducted by Forrester, sheds light on the growing prevalence of affiliate marketing among advertisers.

Astonishingly, the study reveals that a staggering 81% of advertisers are now harnessing the potential of affiliate marketing as a core component of their marketing strategy. Moreover, the report discloses that more than half of the affiliate publishers surveyed attribute over 20% of their annual revenue to the impact of affiliate marketing.

This compelling data illustrates a transformative shift in the affiliate marketing landscape. What was once perceived as a domain dominated by coupons has matured into a formidable and sophisticated marketing channel, commanding the attention and investment of a diverse array of companies seeking to amplify their reach and revenue.

Affiliate Marketing's Ascendance: A Resounding Affirmation of its Thriving Future

Amidst the ever-changing tides of the digital era, the affiliate marketing stands firm, defying doubts and misconceptions. The compelling trends discussed above are a resounding testament to the industry's unwavering vitality and its capacity to not only endure but flourish in the face of challenges.

As more companies turn to affiliate marketing, influencers play a pivotal role, and global expenditure skyrockets, the message is clear: affiliate marketing is here to stay, evolving into an indispensable and strategic marketing channel for the future.

Embracing innovation and adapting to the shifting landscape, affiliate marketing charts a bold course toward unprecedented growth, forging a promising path for entrepreneurs and marketers seeking boundless opportunities in this dynamic realm.

In the dynamic world of affiliate marketing, we will explore this thriving industry through two distinct lenses: program managers and affiliates. From the program manager's perspective, we'll uncover strategies to drive business growth through affiliate partnerships. Simultaneously, we'll delve into the viewpoint of affiliates, discovering the opportunities and challenges they encounter while building successful affiliate businesses.

Together, these perspectives will offer a comprehensive view of the vibrant and multifaceted world of affiliate marketing, highlighting the symbiotic relationships that fuel mutual success and growth in this exciting domain.

How Are Things For Program Managers?

An increasing number of brands are recognizing the manifold benefits of affiliate marketing, a shift that marks a significant transformation in the industry's perception.

In the past, affiliate marketing often carried a stigma, with some viewing it as an unruly and unregulated domain akin to the Wild West. However, the landscape has undergone substantial changes, thanks in part to crucial regulations like the FTC's affiliate disclosure guidance. These regulations have established clearer standards and altered expectations, bringing greater legitimacy and accountability to the industry.

As a result, companies now find it much easier to establish their own affiliate marketing programs, enabling them to craft bespoke terms and conditions while meticulously managing affiliate sign-ups.

This newfound control translates to a crucial advantage – how their brand is represented in the market, a paramount concern for any business. The reduced barriers to starting an affiliate program offer increased opportunities for participation, allowing companies to wield more influence over their brand's image and participate in a better-regulated and more reputable industry.

How Are Things For Affiliate Marketers?

For affiliate marketers, the journey differs from that of the past. Today, they encounter more obstacles to entry, and the notion of a quick and effortless path to riches, once promoted to affiliates, no longer holds true.

However, it's not all bleak news. Despite the challenges, the allure of affiliate marketing remains undiminished, thanks to several compelling reasons:

  • There’s still a lot of money to be made through affiliate marketing.
  • If you do well, then there’s still the opportunity to create a passive income.
  • When one marketing tactic stops working, other ones open up (for example, replacing Facebook ads with native ads).

To attain these heights, consistency emerges as the cornerstone of digital marketing. Far from being a get-rich-quick scheme, affiliate marketing thrives as a legitimate revenue-generating tactic. By embracing it as a genuine business venture, affiliates can dismiss concerns about heightened competition and regulations and instead focus on reaping the benefits of their dedicated efforts. → Keeping Affiliate Marketing Alive! stands out as a remarkable platform designed specifically for creators, offering an intuitive and efficient approach to affiliate marketing. By creating a free Shopper account, content creators can seamlessly become affiliates of 25,000 brands without any delay, gaining immediate access to a vast array of affiliate partnerships. The platform ensures effortless management of all affiliate links in one centralized location, simplifying the tracking process and optimizing the overall affiliate marketing experience.

Incorporating powerful features, empowers creators to maximize their earning potential.

Prominent Features of

To provide a clearer overview of's extensive capabilities, let's explore some of its prominent features:

1. 25K Brand Partnerships

The platform expedites the affiliate onboarding process, enabling creators to become affiliates partners of 25,000 brands without the hassle of manual sign-ups. streamlines affiliate link organization, offering a centralized system for managing multiple links with ease.

3. High-Converting Product Displays

Shopper's free WordPress affiliate plugin includes high-converting product displays that have been tested and proven to generate 25% more sales than standard links, providing users with the potential to earn more revenue with the same amount of traffic.

4. Fully Customizable Themes

Creators can design fully personalized eCommerce websites with customizable themes, integrating their logo and branding elements for a distinct online presence.

5. Enabled Blog Feature

The incorporation of a blog allows creators to curate engaging content, attracting organic traffic and driving affiliate sales.

6. Dedicated Analytics equips creators with comprehensive analytics, providing detailed reports on traffic, earnings, sales, clicks, and all-time revenue in a concise visual summary.

The platform's broken link feature promptly alerts creators when an affiliate link or product URL breaks, ensuring a smooth user experience and preventing revenue loss.

9. Tag Coupon Codes or Deals

Creators can easily associate discount codes, deals, or limited offers with products, enhancing customer convenience and incentivizing purchases.

In conclusion, stands as a trailblazing platform, championing the vitality of affiliate marketing in the digital age. With its user-friendly interface and powerful features, makes significant strides to keep affiliate marketing alive and thriving for content creators. By streamlining the entire affiliate marketing process and providing access to a vast network of brands, the platform empowers creators to effortlessly participate in this dynamic industry.

Mastering Affiliate Marketing in 2023: Key Tips for Success

Excel as an affiliate marketer in the modern landscape with these essential tips to establish a thriving affiliate marketing business:

1. Embrace a Focused Niche

Avoid spreading yourself too thin by promoting numerous products. Instead, select a specific niche that aligns with your expertise and passions. By narrowing your focus, you can cultivate in-depth knowledge and genuine enthusiasm for the products you promote, leading to better audience engagement.

2. Vet Your Product Partners

Sustaining customer loyalty hinges on directing them to reputable product owners and sellers offering high-quality products and services. Conduct thorough research and engage in meaningful conversations with potential sellers to ensure their offerings meet your standards. Scrutinize their marketing resources and affiliate materials to ascertain their credibility.

3. Persevere and Stay Committed

Reject the notion of affiliate marketing as a get-rich-quick scheme and acknowledge that success in this field requires dedicated effort. If you encounter initial challenges, resist discouragement and adopt a scientific mindset. Treat each setback as an opportunity to learn, and persistence will eventually yield rewarding results.

4. Harness the Power of Data

Tracking data is crucial for understanding your marketing efforts' effectiveness. Utilize affiliate network dashboards, social media platforms, and third-party tools like Google Analytics, HotJar, and Ahrefs to gather insights. Analyzing this data empowers you to refine successful strategies and eliminate unproductive ones, enhancing your chances of success.

5. Diversify Your Outreach

Broaden your marketing horizons by promoting products across multiple channels. Utilize your website and leverage the reach of social media platforms to engage with a larger audience and attract potential customers from diverse sources.

6. Embrace AI to Optimize Efforts

Leverage the potential of artificial intelligence (AI) to boost your affiliate marketing endeavors. In 2023, AI-powered tools and algorithms play a pivotal role in streamlining processes, enhancing productivity, and automating crucial tasks like affiliate recruiting, content creation, and personalized recommendations. Integrating AI into your strategy can give you a competitive edge and propel your success.

7. Continuously Seek Knowledge

Affiliate marketing is a dynamic and ever-evolving field, that demands constant learning. Stay updated by exploring various learning platforms, including books, online articles, podcasts, and blogs. Additionally, keep a close eye on valuable insights and guides provided by industry experts, such as those available at

With these tips in your arsenal, you can navigate the intricate landscape of affiliate marketing in 2023, cultivating a prosperous venture and reaching new heights of success as an affiliate marketer.

As you embrace innovation and stay committed to continuous learning, remains your invaluable companion, offering the latest in affiliate marketing knowledge and resources to fuel your growth as an affiliate marketing success.

Here are important resources for you:

So Is Affiliate Marketing Dead?

In the ever-changing landscape of digital marketing, affiliate marketing remains far from dead; it is simply undergoing transformation, and this is a positive sign. Adapting to the challenges brought about by factors like the  Amazon commission changes and Google algorithms is essential for thriving in the affiliated marketing universe. The key lies in dedicating time and effort to build a trusted brand and deliver value to your audience.

As companies and customers increasingly turn to online commerce, the stage is set for affiliate marketing to flourish like never before. Those who invest the time and effort can build thriving six or seven-figure businesses with this model. However, to embark on this journey successfully, two fundamental aspects are crucial:

  • Clarity and Vision: Define your goals, identify your target audience, and shape the type of business you aim to create.
  • Education and Tools: Equip yourself with the necessary knowledge and resources to turn your vision into reality.

Brands seeking success in affiliate marketing must have the right software at their disposal. Flexibility and robust affiliate marketing tools empower brands to execute successful affiliate marketing programs effectively.

Affiliate marketing is a living and breathing industry, and with the right strategies, resources, and tools, it continues to be a potent source of income. As marketers embrace affiliate marketing's potential, this trend will persist as a viable and rewarding revenue stream for many.

In conclusion, affiliate marketing presents an exciting and promising journey for those willing to seize the opportunities it offers. Whether you are just starting or seeking to optimize your existing affiliate marketing efforts, remember that it is a dynamic and evolving domain. With perseverance, dedication, and the right affiliate marketing tools, you can navigate this vibrant ecosystem and unlock the boundless potential of affiliate marketing.

So, step into this world of limitless possibilities and embrace the transformative power of affiliate marketing!


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