How to Make Money on Instagram

Everybody wants to know how to make money on Instagram. Confused as to where to begin? Don't worry, we'll show you how to monetize your Instagram account.

Sep 21, 2021
How to Make Money on Instagram

With over 1.3 billion Instagram users worldwide, the platform has transformed into a lucrative avenue for creators to connect with potential investors. Irrespective of their content's niche, creators now have the opportunity to monetize their Instagram presence by partnering with brands relevant to their genre. In this era of Instagram's immense popularity, the possibilities to make money on the platform are virtually endless.

While conventional strategies like sponsored posts and collaborations offer a solid foundation for generating revenue, we delve further into this realm by exploring innovative approaches that can unlock even greater earnings potential on Instagram.

In this informative blog post, we will unveil effective strategies that empower Instagram creators to not only generate revenue but also deliver valuable content to their dedicated followers. Additionally, we will delve into essential tips for optimizing your Instagram profile, transforming it into a formidable money-making powerhouse.

Top 9 Strategies to Make More with Instagram in 2023

If you have a solid following and clear niche, congratulations you are credible to call yourself an influencer. But can you make money as an influencer?

The resounding answer is a resolute "yes."

Our studies shows that on average, influencers are earning a staggering $3500 per month. Even micro-influencers, who boast follower counts ranging from one thousand to ten thousand, are raking in an impressive $1,420 per month on average.

Armed with this knowledge, it's time to delve into the common avenues through which Instagram influencers can transform their influence into lucrative opportunities. Prepare to unlock the potential of your influence and embark on a rewarding journey as we explore these key revenue streams.

1.  Brand Collaborations or Sponsored Content

Collaborating with brands presents an excellent opportunity to generate income swiftly through Instagram.

If you are an active Instagram user, chances are you've encountered collaborative posts shared by both brands and influencers. These collaborations manifest in various forms—sometimes through joint videos, while other instances showcase separate posts featuring the brand and the creator.

Essentially, brand collaborations entail sponsored posts on Instagram, where brands compensate influential creators to produce customized content promoting their brand or services.

Brands opt for collaborations to extend their brand's reach and promote their services effectively. Consequently, they often seek out influencers who possess a well-established following.

By investing in influencers to endorse their products or services, brands aim to convert the influencers' followers into potential consumers, leveraging the trust and affinity that followers have for their beloved influencers. This strategic approach maximizes the likelihood of followers purchasing products endorsed by their favorite influencers.

2. Earn with Badges

Instagram creators in the United States now have the opportunity to monetize their live broadcasts through Instagram Live badges.

Similar to Twitch's bits and donations or TikTok's live gifting, Instagram Live badges allow your followers and viewers to purchase badges, which will then be displayed as a heart next to their usernames when they send a chat during your live session.

For eligible creators in the US who have enabled Instagram Live badges, they can track the total number of badges purchased and their overall earnings. To enhance engagement, you can also set up goals and monitor the progress by selecting the "View" option during your live broadcast.

To review the earnings report after your Instagram Live session, simply navigate to your professional dashboard on your Instagram profile and click on the "Badges" tab.

Your dedicated followers and viewers have the option to purchase multiple badges, available at different price points of USD 0.99, 1.99, and 4.99.

To activate Instagram Live badges:

  1. Access your Instagram profile
  2. Enter the "Professional Dashboard"
  3. Locate the "Set Up Badges" feature.

Kindly note that only eligible users will have access to this option. Click on "Set Up Badges" and follow the provided instructions to start earning from your live broadcasts.

Creators who meet the following criteria are eligible for Instagram Live badges:

3. Set up An Instagram Shop

Setting up an Instagram Shop can be a lucrative approach to converting your followers into potential customers and generating revenue. With the introduction of Instagram Shopping, it has become remarkably convenient to establish your own shop on the platform and start selling products directly.

One of the greatest advantages of Instagram Shops is that anyone on Instagram can easily access your shop through your profile, story, or suggested posts. Once users enter your shop, they can seamlessly navigate through your business page, explore your product offerings, browse product collections, and make purchases right within the Instagram app.

To set up an Instagram Shop, you will need to convert your regular Instagram account into an Instagram Business account. This can be done by accessing your account settings, selecting the "Account" option, and clicking on "Switch to Professional Account."

Here are all the steps you need to follow:

  1. Confirm that your Instagram profile is a business or creator account.
  2. Open the Instagram app and navigate to your account settings.
  3. Tap on "Business" in the settings menu.
  4. Select "Set up Instagram Shopping" and follow the onboarding steps.
  5. Connect a shopping catalog from supported platforms or connect your business website. You can learn more about connecting a catalog from the provided resources and guidelines.
  6. Add your products to your Instagram shop, including high-quality photos, engaging descriptions, and relevant details.
  7. Review and publish your shop once all the necessary information and products have been added.
  8. Start promoting your shop and products through your Instagram posts, stories, and other marketing efforts.
  9. Engage with your audience, respond to inquiries, and provide excellent customer service through direct messages and comments.
  10. Regularly update your shop with new products, promotions, and relevant content to keep your audience engaged and attract potential customers.

Your shoppable products or services will appear in your followers' news feeds alongside regular posts, capturing the attention of impulse buyers. Moreover, hosting an Instagram Shop allows you to provide swift customer service to users who prefer reaching out through social media. Utilizing a chatbot can help manage the influx of messages and support your customer service team.

When you post an item with a buyable tag, a small shop icon will indicate its availability for purchase, enticing viewers to explore and make a purchase.

By leveraging the power of Instagram Shops, you can build a personal brand, reach new customers, and provide a seamless shopping experience for your audience, enhancing your potential for sales and business growth.

4. Subscriptions

Subscriptions on Instagram offer a compelling way to earn recurring monthly income by providing exclusive content and experiences to your most dedicated followers.

By implementing Instagram subscriptions, you can offer special content to subscribers who pay a monthly fee. This exclusive content is distinguished with a unique purple ring and subscribers also receive a subscriber badge next to their name, enabling them to stand out in comments and direct messages. The best part is that you can set the price for subscriptions within the same platform where you already interact with your audience.

Here are some ways to engage with your subscribers:

  1. Subscriber Badges: As soon as someone subscribes, they are granted a special purple badge. These badges appear next to their username in feed comments and DMs, helping them to easily catch attention and stand out.
  2. Subscriber Lives and Stories: Create exclusive lives and stories specifically for your most engaged fans. These posts will be marked with a purple ring, indicating that they are available exclusively to your subscribers.
  3. Subscriber Chats: Foster a sense of community by initiating exclusive chats where you can connect with up to 30 subscribers in real time. Engage in meaningful discussions, share valuable tips and insights, or simply bring your subscribers together.
  4. Exclusive Posts and Reels: Share permanent content exclusively with your subscribers in the form of posts and reels. This allows you to express your most authentic self and provide instant value to your core audience.
  5. Subscriber Home: The subscriber home serves as a dedicated space for all your subscriber content. Located on an exclusive tab on your profile, it provides immediate access to a curated collection of exclusive content for your subscribers from the moment they join.

By utilizing the power of subscriptions on Instagram, you can not only monetize your content but also strengthen the connection with your most devoted followers. This approach allows you to offer unique experiences and valuable content while creating a sustainable source of recurring income on the platform.

5. Affiliate Marketing

affiliate partnerships diagram

An affiliate partnership is a contract between a seller and a marketing agent, which in our case is the influencer themselves. Once you are accepted into an official affiliate partnership, you are eligible to earn a commission from every sales conversion that you complete.

If you are 100% confident that you can promote a product on your website or social media handle, you should consider applying for affiliate marketing. Most companies offer this option today and you can find a tab that lets you apply for the affiliate program on their websites.

Whenever any of your followers make a purchase of the product through an affiliate link on your Instagram profile, you will receive a commission that was agreed to when you made the partnership with the brand or company.

There are several ways to promote affiliate links on Instagram. If you are unsure about how here are some simple but efficient ways to earn commission from conversions of your affiliate links on Instagram:

  1. Add the affiliate link to your Instagram bio
  2. Add affiliate links on swipe-up stories (you need 10K followers to enable this feature)
  3. Add affiliate links on stories, posts, and descriptions (non-clickable)
  4. Start an account on link-sharing platforms and redirect viewers to multiple affiliate links
  5. Create sponsored posts and add the partner's Instagram page as a clickable link.

To skyrocket your affiliate marketing you can sign up to and access instant affiliate marketing partnerships of over 25,000 brands.

What is is a creator-focused platform that simplifies the entire affiliate marketing process.

By signing up for a Shopper account, you can effortlessly become an affiliate for 25,000 brands without any delays and conveniently manage all your affiliate links in one centralized location. Additionally, the platform provides pre-designed product displays that have been proven to boost sales by 25%, maximizing your earning potential.

Shopper prioritizes user-friendliness, offering a range of powerful features to help creators optimize their earnings.

Moreover, Shopper offers a variety of resources and application programming interfaces (APIs) to content creators, empowering them to engage in e-commerce activities on any platform they choose.

6. Monetize Your Expertise

Are you an Instagram influencer with valuable knowledge and skills to share? Why not turn your expertise into a profitable venture by offering paid tools to your followers? In this digital era, there are various ways you can monetize your specialized knowledge and provide exclusive services to those who are willing to invest in their personal growth.

1. Paid Tutorials or Masterclasses:

Consider offering online tutorials or masterclasses on topics within your area of expertise. This approach allows you to provide a service that directly caters to your followers' needs while generating income.

For instance, fitness influencers often offer free workout content on Instagram but link to paid masterclasses that provide more comprehensive training programs. By adopting a similar strategy, you can appeal to a broader audience while offering exclusive, in-depth lessons to those willing to pay for a complete learning experience.

We’ve shared this method as a potential approach in our guide on How to Earn Money With YouTube.

2. Instagram Coach or Consultant:

The demand for online services, consultation, and private coaching has skyrocketed, especially during the recent pandemic. Leverage your established presence as an influencer to offer coaching and consultation services on Instagram.

Whether you excel in fitness training, marketing strategies, relationship advice, or any other niche, there are individuals seeking guidance in your area of expertise. Conduct one-on-one coaching sessions using platforms like Facebook Rooms or Zoom, or organize workshops and group sessions focused on specific topics of interest.

Sharing your knowledge and skills as an Instagram coach or consultant can be financially rewarding while helping others achieve their goals.

3. Share Your Instagram Success:

If you've successfully built a massive and engaged following on Instagram, you possess valuable insights that others are eager to learn. Teach others how to navigate the world of Instagram and make money from the platform. Your expertise can be packaged into an online course, an e-book, or even personalized mentorship programs.

By showcasing your accomplishments and demonstrating the potential for success on Instagram, you can attract a pool of aspiring individuals who are willing to invest in their own growth.

Remember, regardless of your niche, whether it's travel, food, marketing, or beyond, becoming an Instagram coach or offering paid tools can be highly profitable if you have an active and dedicated following. Utilize your expertise to provide value to your audience and create opportunities for financial growth.

Take the leap and transform your knowledge into a lucrative business on Instagram. Monetize your skills, empower others, and pave the way for your own success in the digital realm.


@theqazman, a film colorist, provides brief Instagram tips while also organizing paid masterclasses. This approach allows him to cater to a broad audience who can benefit from his free content. At the same time, individuals genuinely interested in acquiring in-depth knowledge have the option to invest in their comprehensive lessons for a fee.

7. Visual Content Creation

In today's highly competitive Instagram landscape, creators are vying to secure top positions and stand out from the crowd. Consequently, the demand for visual content creators on Instagram has reached unprecedented levels. Many visual creators have achieved remarkable success by monetizing their captivating content.

Numerous creators require assistance in producing compelling video content to ensure they can deliver high-quality visual experiences on Instagram. Especially in niches such as travel, lifestyle, and photography, leveraging your camera skills creatively is essential to capture the best possible results in your videos.

If you possess this skill set, it is worth showcasing your finest photos and videos. This will attract the attention of creators who are seeking to hire talented videographers or photographers to enhance their next Instagram post.

Brands are constantly searching for exceptional creators capable of producing professional videos, and they are more than willing to meet your demands, whether it be financial compensation or access to top-notch equipment.

By engaging in rewarding collaborations with influencers, fellow creators, and established brands, you can begin generating a stable income from your presence on Instagram.

8. Selling Merchandise

Utilizing Instagram as a marketing tool to support your various income streams is a smart approach for generating revenue. If you have successfully developed your personal brand, complete with a distinctive appearance, logo, catchphrase, or any other recognizable element that represents you, it's worth considering selling merchandise featuring these unique aspects.

By offering merchandise adorned with your brand's distinctiveness, you can not only earn money from sales but also benefit from the additional exposure when your followers proudly display your name on their apparel or accessories.

An excellent example of this strategy is the incredibly talented drag queen, Trixie Mattel, who sells branded merchandise and effectively utilizes Instagram as a platform to promote her offerings, attracting even more attention to her brand.

Incorporating a link to your blog or vlog can be a lucrative approach to earning money through Instagram. By directing your followers to an external website, such as your own blog or YouTube channel, you can capitalize on blog monetization opportunities like selling advertising space or monetizing your content on YouTube. To maximize the potential of your Instagram bio link, consider using a link tree or similar tool.

Here are a few examples of how this approach can be effective:

  • Food enthusiasts who share enticing food pictures on Instagram can also maintain a blog where they provide complete recipes.
  • YouTubers who showcase highlights from their vlogs on Instagram Reels can provide a link to their YouTube channel for viewers to watch the full videos.
  • Fashion influencers who share their outfits on Instagram can link to their website, where they reveal the sources of the clothing items.
  • Outdoor adventurers who captivate their audience with stunning landscape photos can direct their followers to their blog, where they offer detailed guides on the best road trip routes.

For instance, food blogger @tiffy.cooks shares engaging videos of her cooking on her blog and provides links to comprehensive recipes in her Instagram bio. Her blog hosts not only the recipes but also posts that include affiliate links, offering additional revenue opportunities.

By strategically linking to your blog or vlog, you can leverage Instagram to drive traffic and engagement to your external platforms, expanding your earning potential and establishing a strong online presence.

So these were some unconventional strategies that have the potential to generate significant income from Instagram. We believe these unique approaches will capture your interest and ignite your desire to become an Instagram influencer. To support your journey, we'd like to share a few valuable tips for budding influencers like yourself.

Top 5 Tips for Budding Instagram Influencers to Monetize Their Profile

If you're just starting out on this exciting journey, we'd like to offer some valuable tips to help you thrive:

1. Optimize Your Profile for Success

To make a strong first impression on your audience and potential brand collaborations, it's crucial to optimize your Instagram profile. Start by choosing a memorable username that reflects your niche or personal brand. Craft a compelling bio that highlights your unique selling points and captures the attention of visitors. Utilize relevant keywords in your bio to increase discoverability and consider incorporating strategic hashtags that align with your content.

Additionally, invest time in selecting a high-quality profile picture that represents your brand effectively and choose an engaging cover photo that reflects your content style. Remember, your profile serves as your digital storefront, so make it visually appealing and enticing for visitors to explore further.

2. Create High-Quality and Engaging Content

Content is the heart and soul of your Instagram profile, so it's crucial to create high-quality and engaging posts that resonate with your target audience. Take the time to understand your audience's interests, preferences, and pain points. This understanding will enable you to curate content that appeals to them and establishes you as a valuable source of information or entertainment.

Develop a consistent theme or aesthetic for your posts, ensuring that your feed has a visually appealing and cohesive look. Experiment with various formats such as photos, videos, and Instagram Stories to keep your content diverse and engaging. Captions play a vital role in captivating your audience, so craft compelling captions that tell stories, ask questions, or spark conversations. Interact with your audience through comments and direct messages to foster a sense of community and build stronger connections.

You can take the help of AI tools like ChatGPT. By giving the right prompts you can prepare the content for reels and carousels.

3. Build a Strong Brand Identity

Successful Instagram influencers are more than just individuals with a large following. They are brands in themselves, and building a strong brand identity is paramount to monetizing your profile effectively. Define your personal brand by identifying your core values, unique voice, and the message you want to convey to your audience. Consider creating a brand style guide that outlines your visual aesthetic, tone of voice, and content themes. This guide will help you maintain consistency across your posts and strengthen your brand's recognition.

Furthermore, link your personal brand with your niche or area of expertise. Become an authority in your field by consistently sharing valuable and informative content. Focus on providing value to your audience and establishing yourself as a trusted source of information or inspiration. The stronger your brand identity, the more opportunities you will have to collaborate with brands and monetize your profile.

4. Track Your Performance and Adapt Your Strategy

To effectively monetize your Instagram profile, it's crucial to track your performance and analyze the success of your efforts. Utilize Instagram's built-in analytics tools to monitor key metrics such as post reach, engagement rate, and follower growth. This data will provide valuable insights into what type of content resonates most with your audience, allowing you to refine your content strategy accordingly.

Additionally, track your earnings from brand collaborations, sponsored posts, or other monetization methods you employ. Keep a record of the success and ROI of different approaches, enabling you to identify which methods work best for you. Stay up to date with the latest trends in influencer marketing and adapt your strategy accordingly to stay relevant and maintain a competitive edge.

5. Be Consistent and Plan Your Feed

Consistency is key when it comes to building an engaged audience and attracting brand collaborations. Be consistent in your posting schedule, ensuring that you regularly provide fresh and engaging content for your followers. Plan your feed in advance, using tools or apps that

Wrapping Up

In the ever-evolving landscape of social media, Instagram continues to reign supreme as a lucrative platform for individuals to monetize their creative endeavors. As we step into 2023, the opportunities for earning money on Instagram have grown exponentially, but so has the competition.

The opportunities to make money on Instagram are abundant for those who are willing to put in the effort and implement effective strategies. By optimizing your profile, creating high-quality content, building a strong brand identity, tracking your performance, and maintaining consistency, you can elevate your Instagram presence and unlock new avenues for monetization.

Remember, success on Instagram doesn't happen overnight. It requires dedication, creativity, and a deep understanding of your target audience. Embrace the ever-evolving nature of the platform, stay updated with the latest trends, and continuously adapt your strategies to stay ahead of the competition.

So, whether you're an aspiring influencer or already on your way, 2023 holds immense potential for making money.


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