Montana Silversmiths makes a variety of silver products, but Western-themed jewelry is their biggest seller. The company also produces trophy belt buckles, which are awarded annually to the winners of the National Finals Rodeo (NFR) and numerous smaller rodeos. Each NFR buckle is hand-engraved and takes a silversmith 30 to 40 hours to complete. Montana Silversmiths buckles are also awarded to winners of various competitions sanctioned by the American Quarter Horse Association (AQHA), including the AQHA World Show, and have been since 1992.