As a creator, it is important that you learn from your mistakes and continue to grow. However there are some mistakes that every creator should avoid for better growth.
From publishing videos at the wrong time to posting content that does not appeal much to your subscribers, mistakes are bound to happen.
That's why we have you covered with 5 mistakes that every YouTuber should avoid to deliver growth and success .
1. Lack of Consistency
You need incredible patience, dedication, and passion to succeed on YouTube. There are very few established YouTubers that became overnight sensations with just one video upload.
It can take hundreds of videos, lots of experimentation, different types of content, and a whole lot of trial and error before becoming a successful YouTube creator.
Therefore, it is important that you keep consistent and push out fresh content regularly.
There are plenty of creators that start a YouTube channel and stop creating content when they don't see a lot of views and engagement in the initial stages.
There are also creators that take long breaks and end up disrupting the engagement they initially built.
That's why it's important that you stay consistent and upload new content at regular intervals.
When you stop posting videos, the followers you already made, start to drift away to other YouTube channels.
Eventually, you end up losing the engagement you initially had. This also means that when you come back, you will have to build everything from scratch again.
Staying consistent with even smaller engagement is a good start and helps build the foundation for your YouTube channel.
2. Not Enough Promotion
It is important to promote all your videos in as many ways as possible. It is one thing to come up with a quality video, but the challenge is in making sure that the maximum number of people see your content.
Make use of your presence in other social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Discord, WhatsApp, Snapchat etc to promote your videos.
Almost every social media platform also has a story feature today that lets you publish a story for a short period like 24 hours. Today, most of these also offer clickable hyperlinks that redirect users to your YouTube channel.
Most of the social media platforms also let you add one website to your bio. You can add your YouTube channel's link as clickable text on most platforms.
Consider sharing your content with your friends and family, and ask them to promote it. You can also use your connections on social media to promote your YouTube channel.
It is important that you make every possible effort to ensure that your video is promoted to the maximum and get the highest engagement.
You can check out our detailed guide on How to Promote Your YouTube Channel for more tips and tricks.
3. Not Giving Importance to Thumbnails
The First impression can be the best impression. When it comes to digital content, this can go a long way as it ensures more visitors and engagement.
That's why it is important that you spend enough time and energy on in creating a good quality thumbnail.
Also, a good thumbnail don't reveal too many details but gives away only clues and create excitement with the users.
Creative thumbnails that feature interesting text captions and showcase what the video is all about are known to work the best.
It is important that you stay away from cluttered or default thumbnails (low-quality screenshots that YouTube suggests from your video). It is also best to not overload your thumbnail with text and keep it to the minimum.
The secret is to make sure that the thumbnail is attractive enough for a random visitor to stop scrolling the feed and consider clicking on your video.
For some extra inspiration, you can also consider checking out some of the thumbnails on top videos with the same topic as your YouTube video.
4. Compromising on Audio Quality
A video is incomplete without audio and that's a fact that plenty of creators still miss out on. If you only focus on video and skip audio quality it can definitely hamper your video's response rate.
If you are a YouTube creator that has been ignoring audio, stop now. Start creating videos that have a perfect balance of audio and video.
Next time you plan to invest in video enhancement tools, consider checking out some of the audio enhancement accessories and tools as well.
Platforms like YouTube have also been improving their audio services which makes it a win-win situation to start focusing more on audio and video together.
As a start, it's always best to consider checking out audio accessories like quality microphones, and audio editing tools that can help improve your overall output.
Keep an eye out for features like noise cancellation if you are unsure about what to look for. It's also best to top up your video capture device with an equally good audio capture device.
It's also important to post videos at the right time. Here's a detailed guide to help you find the best time to post YouTube videos.
5. Copying Content of Other Creators
The golden rule about being a digital creator is to always give emphasis to the original content. Creators are artists, with their medium being the canvas.
There is a reason why artworks from artists like Leonardo Da Vinci are timeless. They are original creations of an artist who extracted the maximum from his canvas.
You can definitely draw inspiration from other creators, but it's important that you stay true to yourself and come up with original content.
One of the worst mistakes that a creator can do is to copy content from others and publish it as your own. While this shortcut might work to bring in initial views, it will only do more harm than good in the long run.
If you really like a video and want to repost it on your channel, you can always approach the creator and ask if they would like to feature it on your channel's video.
You can prevent really damaging problems like receiving a copyright strike by focusing on original content and staying clear of copied content.
Just because we covered five mistakes only does not mean that creators only make these mistakes. Another thing you need to remember is that all of these are mistakes that you can still knowingly or unknowingly make.
What's important is that you learn from your mistakes and improve for the better.
Hopefully, overcoming the mistakes we pointed out in this article will help you get better reach and engagement.