With Shopper.com it is easy to get started with promoting products from more than 25,000 global stores.

However, there are certain do’s and don’ts that you need to keep in your mind before you start promoting a link on Shopper.

Let’s take a look at some of the most important do’s and don’ts of promoting your links:


In the affiliate industry, especially for online stores, multiple conversions/earnings are not supported for the same click. An affiliate commission is only earned on the first purchase a visitor makes through your affiliate link during the cookie period. After the initial purchase, the cookie will expire and you will not be paid for subsequent purchases.

In the event that the customer clicks your affiliate link again after completing another purchase, the sale will be attributed to you.

Cookie Duration

The cookie duration is different for different brands and varies from one brand to the other.

On most occasions, the cookie duration can range anywhere from 24 hours to a year depending on the brand you go with.

However, for majority of the brands and merchants we work with, it is usually 30 days.

Tracking Duration

It takes 24 to 48 hours for all transactions made via Shopper links to be processed and reflected on your dashboard.

Due to the API taking up to 48 hours to retrieve sale information from affiliate partners, also some merchants only report the sale after the product is shipped.

Promotional Methods

Text Links

Your links can be added in the body text of your website or blog and the banners or ad widgets on your site. You are also allowed to promote coupons and deals of any merchant and brand on your Shopper page.


You are allowed to promote your product links as plain text emails and HTML emails.

Please note that some brands brands do not allow you to add links to custom HTML emails, especially HTML emails which feature a lot of personalization like creating your own templates or adding codes.


POP traffic is forbidden with most of the stores out there today.

Most of the brands and merchants don’t allow you to send visitors through pop up ads, banners, or pop under ads.

For those who are not sure about POP traffic - it is basically pop-up/pop-down marketing where an ad window pops up above the page a visitor is on and redirects visitors. A pop-down ad is similar, but the ad window appears behind the main web browser, or in a separate tab.

Social Media

Most of the brands and merchants we work with allow you to go for general promotions of affiliate links through social media platforms like YouTube, Facebook, and Twitter.

You are allowed to promote links through YouTube videos, Facebook post, and Twitter tweets.

However, there are certain restrictions for some brands when it comes to native ads and Facebook ads and these cannot be used to promote your links on social media platforms.

Native ads are a form of paid media advertising that is popular among content marketers.

For more clarity on native ads - suggested posts on Facebook, promoted tweets on Twitter, and editorial based  article recommendations from content discovery platforms like Outbrain are all native ads.


Bidding on brand keyword, generic keyword or both through Search Engine Management (SEM) systems or search engines to promote any brands or merchants are not allowed.

Other malpractices like cookie stuffing, malware practices, and reselling are also strictly forbidden.

Misuse of SEO/SEM to promote brand programs is something you need to stay clear off!

Incentives and Cashback

Shopper users are not allowed to pass back any part of your commission to your self or your visitors in the form of cashback, reward points, incentive or charity.

Missing Sales

If any of your sale is not tracked, or goes missing and the merchant or brand recognizes the missing sale and credits the commission to Shopper, we will pass it on to your account. All missing sales that are recognized by the brand or merchant you partner with will be credited to your account.

For more details, or if you have any questions about a particular promotion method, please get in touch with us on support@shopper.com