In our last article, we talked about how YouTube affiliate marketing can be a lucrative way for influencers to earn money. By promoting products and services to their audience and earning a commission on sales, YouTubers can turn their passion into profit. However, it's important to do it right and stay within the guidelines.
In today's article, we've compiled a list of the most successful and influential YouTubers from the UK. By studying their content and strategies, you can learn valuable lessons to help you grow your own channel and maybe even make it onto this list in the future.
10 British YouTubers for Your Next Content Inspiration
The world of YouTube is constantly evolving, and these top British YouTubers are at the forefront of the platform's success. From gaming to beauty to comedy, they've found their niche and built a loyal following of millions of subscribers. Here are some of the top British YouTubers to watch in 2023:
Into makeup and skin-care videos, but can’t find a beauty and lifestyle guru that has content that matches your requirements?
Zoella has you covered!
Zoe Elizabeth Sugg is popular on YouTube as Zoella and Zoe Sugg with both channels having a combined total of 10.7 million subscribers.
She has been on the platform since 2009 and has since launched her own book club and lifestyle brand. Zoella is surely a YouTube royalty!
KSI, whose real name is Olajide Olatunji, is a British YouTuber who started on the platform as a gamer but has since expanded his content to include music and comedy. With over 24 million subscribers, his YouTube career began in 2008, when he started posting FIFA gaming videos.
KSI shot to the limelight after his feud with American YouTuber Logan Paul, with the two creators eventually ending up in two amateur white-collar boxing matches. While the first match ended in a draw, KSI won the rematch.
If you are looking to relax and spend some time binge-watching some funny reaction videos, you should definitely consider checking out JJ Olatunji’s YouTube channel.
If you're a fan of gaming content on YouTube, then you're probably already familiar with PewDiePie.
Felix Kjellberg, better known as PewDiePie has taken the gaming community by storm, and his impact on the YouTube platform is undeniable. With over 111 million subscribers, he is one of the most subscribed British YouTubers of all time. His real name is Felix Kjellberg, and he first gained notoriety for his witty and sharp commentary on games like Minecraft.
But PewDiePie's appeal goes beyond just gaming content. He has also expanded into other areas, including vlogs and commentary on popular culture. His ability to connect with his audience on a personal level has made him a favorite among viewers, and his candid approach to sharing his life has only added to his popularity.
4. Dan and Phil
Dan and Phil are a popular British YouTuber duo known for their quirky personalities and hilarious content. Their real names are Daniel Howell and Phil Lester, and they've been making videos together since 2009.
Dan and Phil first gained popularity with their radio show on BBC Radio 1, which led to their YouTube channel, DanAndPhilGAMES. On their channel, they play various games while providing entertaining commentary and often incorporate challenges and comedic skits. They also have a vlog channel, DanAndPhilCRAFTS, where they showcase their creativity and share their interests in crafting and DIY projects.
Beyond YouTube, Dan and Phil have released several books, including "The Amazing Book Is Not on Fire" and "Dan and Phil Go Outside". They've also gone on multiple world tours, where they perform live shows for their fans.
Dan and Phil's success can be attributed to their unique personalities and ability to connect with their audience. Their content is relatable and funny, and they've built a loyal following of fans who eagerly anticipate their next video or live show. As they continue to grow their brand and expand into new areas, it's clear that Dan and Phil are here to stay as major influencers in the world of YouTube.
5. Tanya Burr
Tanya Burr is a multi-talented British YouTuber, actress, and beauty blogger who has built a loyal following through her engaging and relatable content. With over 3 million subscribers on YouTube, she's one of the most popular British influencers on the platform.
Tanya first gained popularity on YouTube with her classic makeup tutorials and fun fashion videos. Her bubbly personality and engaging content quickly caught the attention of viewers, and she soon became one of the most recognizable faces in the world of beauty vlogging.
In addition to her YouTube career, Tanya has also found success as an actress. She made her acting debut in 2018 with the TV show "Love Daily" and has since appeared in a number of films and TV series, including "Cassette," "Hurt by Paradise," and "Bulletproof." Her performances have been praised by critics, and she's quickly establishing herself as a rising star in the entertainment industry.
Tanya's blog and social media presence also showcases her personal style, travel adventures, and love for Harry Potter. She's written beauty blogs for Grazia Magazine and has been featured in LOOK, Stylist, and Elle. Tanya's ability to connect with her audience through her relatable and engaging content has made her a role model for aspiring influencers.
Overall, Tanya Burr's success can be attributed to her passion for beauty and fashion, her engaging personality, and her ability to connect with her audience on a personal level. As she continues to expand her career into new areas, there's no doubt that she'll continue to inspire and entertain her millions of followers.
Tanya is a perfect example of someone who has diversified her content and appeal to different audiences making her a highly sought-after influencer in the industry.
6. Joe Sugg
Joe Sugg is a British YouTuber who started on the platform with comedy sketches and vlogs. He launched his YouTube channel back in 2009 and today he has over 7.40 million subscribers.
Since 2011, Joe has been sharing everything random and fun that he is passionate about. His channel is full of cartoon creations and fun experiences he shares with his friends and girlfriend.
7. Jim Chapman
Jim Chapman, with over 2 million subscribers, is a prominent YouTuber from Norwich, England, known for his vlogs and Q&As. He comes from a family of YouTubers, with his sisters, Sam and Nick, posting under the channel name Pixiwoo, and his twin brother, John, posting under TheLeanMachines.
Jim's online fame has made him a significant fashion icon and has allowed him to collaborate with well-known brands like Mulberry, Bally, and Burberry. In addition to his YouTube channel, Jim is also a contributing editor for GQ magazine.
Jim was previously married to fellow YouTuber Tanya Burr, whom he met before either of them started their channels. The couple got engaged on December 12, 2012, and married on September 3, 2015. They even had a dog together, a Dachshund named Martha. However, they announced their split in March 2019, after 12 years of being together.
Jim's success as a YouTuber and his versatile talents have made him a true influencer in the industry.
8. Emily Tube
Emily Tube is one of the best UK YouTube channels for children that is popular for its child-friendly content like pretend play, toy reviews, and children’s activities like kids having fun in the swimming pool, learning colors with balls, and others.
The channel, run by nine-year-old British YouTuber, Emily Cozmiuc was started in 2014 when Emily was still a toddler.
Emily Tube’s channel is managed by Emily’s parents, but the nine-year-old continues to be an active UK YouTuber who regularly uploads new videos.
One of the best things about Emily Tube is that her community of subscribers has seen Emily grow up from a toddler to a nine-year-old thanks to the 770 uploads on her YouTube channel.
Some of Emily Tube’s most popular videos ‘Walking Baby Doll at Playground’, and ‘Catching Baby Dolls Aprender Colores’ both have 389 million, and 234 million views each, making them two of the most watched children’s videos ever in 2022 and still the numbers are growing.
9. Louise Pentland
Louise Pentland is a popular British YouTuber who has garnered a significant following of over 2 million subscribers since she started her channel in 2009. She is renowned for her beauty and lifestyle vlogs, where she shares tips and advice on beauty, fashion, parenting, and life in general. Her optimistic attitude and relatable content have endeared her to her subscribers and earned her a place as one of the top British YouTubers of 2023.
In addition to her YouTube channel, Louise has also launched her own podcast and written several books. She is a multifaceted influencer who is passionate about empowering women to feel confident and comfortable in their own skin. She shares her journey of motherhood on her channel and her home birth video garnered over 1.1M views, showcasing her raw and honest approach to sharing her life online.
Louise is a proud plus-size influencer who shares her personal fashion style and inspires her followers to embrace their own unique style. She is a true believer in good things and her infectious positivity radiates through her content, making her one of the most relatable and inspiring influencers out there. Her loyal following is a testament to her success as a content creator and influencer.
10. Alfie Deyes
Alfie Deyes is a prominent British YouTuber who has gained a massive following on the platform for his fun and relatable content. With close to 5 million subscribers, he initially started with daily vlogs and expanded his content to include challenges and lifestyle videos. He has also launched his own merchandise line, which has been very successful.
Apart from YouTube, Alfie is also a best-selling author of his three books, 'The Pointless Book Collection'. He is known for his love of gaming, technology, fashion, and fun, which is why so many people relate to him and why he has such a big audience.
Alfie is the man behind the Alfie Deyes Vlogs, Alfie Deyes, and PointlessBlogGames YouTube channels. Though the latter two are now inactive, Deyes entertains his 3.6 million followers with family content and daily vlogs. In the past, he has collaborated with numerous influencers such as Tanya Burr, Miranda Sings, Troye Sivan, Joe Sugg, and Zoe Sugg.
In 2013, Alfie Deyes was a member of the “Guinness World Records OMG!” channel, where he held multiple records. He holds the record for “Most bangles put on in 30 seconds by a team of two,” “Most party poppers popped in 30 seconds,” and “Filing the most pancakes in one minute with chocolate sauce.”
Alfie Deyes is well-rounded, and his fans love him for his down-to-earth nature, making him one of the top British YouTubers of 2023.
These top British YouTubers are just a handful of the many successful content creators on the platform. Aspiring YouTubers can learn a lot from their creativity, branding, and content strategy.