TikTok made a lot of creators famous overnight.
This doesn't mean that you can post your content at any time and have success with it.
If you want your content to reach your right audience, you should use the right hashtags and prepare a posting schedule.
How can you find the right time to post that is appropriate for your account?
A detailed guide on how to figure out the best time to post on TikTok can be found below.
Why Does the Best Time to Post on TikTok Matter?
Initial engagement is also key to improving the reach of your overall content, and to achieve that, it is again important that you post it at the right time.
Why? How would your content get seen if it is posted at a time when people are asleep?
TikTok algorithm also gives priority to engagement, watch time, and views to decide if the video should be recommended to other viewers.
By posting your content on TikTok at the right time, you will also stand more chances of getting your video featured in the ‘For You’ section.
How Can You Find Your Best Time to Post on TikTok?
There are many ways to find the best time to post on TikTok that works.
However, please note that the time that works for you, might not necessarily work for someone else. That’s why it is important that you figure out a time, that works for your account.
So how can you find the best time to post on TikTok?
Let’s take a look at some of the options you have:
Keeping Track of TikTok Analytics
TikTok has a dedicated analytics tool that has amazing features to improve your reach.
If you spend some time going through the many reports they have, you can collect a lot of data like post-performance, demographics of your audience, and an overview of what your audience is interested in.
By knowing more about people that consume your content, it will be easy for you to come up with a posting schedule and that too at the best possible times.
This ensures that your content is delivered to the right audience when the majority of your target audience are available online.
Posting Content When Most People are Active
Finding out a time that works for you the best requires a lot of trial and error.
However, it is completely worth the time you spend, as this ensures maximum engagement for your content that is published from your Instagram account.
You can try posting at different times of the day and see if a particular time of the day brings in more views and engagement than you usually get.
When you notice such a development, consider posting more content at the same time and see if you can recreate similar engagement rates.
If you succeed, that’s definitely a sign that a lot of people who are interested in the theme of your content are always available during that time interval.
Identify and Study From Your Competitors
TikTok has one of the largest numbers of active users and creators on-boarded on their platform.
That’s why you can always find people who have amazing content which is similar to the ones you create. Turning your attention to some of the trending content from established creators can always help you in many ways.
In addition to taking inspiration from the content they create, it is always good to see if there is a pattern in the time they post their content.
You will also get an idea about how many views a particular video topic can generate when it’s posted at a particular time.
Experiment with your own content by posting it around the same time, and see how much engagement you can generate. If you are getting the expected engagement, consider posting again and see if there is an equal engagement rate.
What are the best times to post on TikTok for each day?
While there is no global time that works for everyone on TikTok, there are behaviour patterns of people on TikTok which suggests that activity is more during particular hours of a day.
Even though there might be changes due to geological and cultural differences, it’s always best to consider going for some trial and error. Based on our observations, and numerous studies, here are some universal times that ought to give you the best engagement rates on all your content.
Globally, these times usually work for most TikTok accounts regardless of where they are located from. So give it a go, and see if you are able to increase your engagement to the next level.
- Monday: 6 AM - 10 AM, 10 PM - 11 PM
- Tuesday: 2 AM - 4 AM, 9 AM - 10 AM
- Wednesday: 7 AM - 8 AM, 11 PM - 12 PM
- Thursday: 9 AM - 12 AM, 7 PM - 8 PM
- Friday: 5 AM - 1 PM, 3 PM - 4 PM
- Saturday: 11 AM - 7 PM, 8 PM - 9 PM
- Sunday: 7 AM - 8 AM, 4 PM - 6 PM
Please note that these times are based on how average TikTok creators and viewers spend their time of the day. If you have a really concentrated/niche-based audience, it might not generate the engagement you expect.
However, if you have a generic audience who are drawn to your content because of the content you create, posting fresh content during these times can help you improve followers instantly.
FAQs about posting time on TikTok
Is it bad to post on TikTok late at night?
TikTok engagement is found to be the highest during 5 AM, 9 AM and 12 PM. Ideally, that means that if you want to get the most engagement, it’s best to post on TikTok during the day. There is also good engagement around 8 PM - 9 PM, but anything that is published later will result in a drop in engagement, as many people sleep or will be away from the phone at late night.