The popularity of beauty influencers has grown steadily in recent years, providing their followers with advice and inspiration on all things related to beauty.
Choosing the right brands to promote for your beauty influencer brand can be challenging with so many available.
By providing key considerations and top recommendations, this blog aims to help you find the right brands to promote for your beauty influencer content for beauty influencers from the UK.
L’Oreal is hands down the most popular beauty, skincare, and cosmetic brand in the UK.
Fortunately, they also have an amazing affiliate program for beauty influencers in the UK that can help you earn affiliate commissions that range anywhere from 7% to 20%.
The L’Oreal affiliate program is also easy to join and comes with Rakuten integration that allows UK beauty influencers to apply for their affiliate program at ease.
Being one of the most established cosmetic brands in the UK, it’s also quite convenient to market their products through social media and generate massive amounts of affiliate commission.
2. Estee Lauder
Estee Lauder offers one of the best affiliate programs for beauty influencers from the UK.
With an incredible line-up that features a host of amazing products to choose from, joining the Estee Lauder affiliate program is guaranteed to significantly boost your affiliate revenue.
However, you will need to apply for the Estee Lauder affiliate program and get accepted first.
UK beauty influencers that get approved into their affiliate program can then generate links from the Estee Lauder website, and use them on their social media handles to create conversions and get affiliate commissions.
Get up to 10% commissions on items purchased through your affiliate links after joining the Estee Lauder affiliate program.
Nivea affiliate program is perfect for beauty influencers in the UK, looking for established brands to collaborate with for affiliate marketing.
They have detailed influencer and affiliate marketing programs that are easy to join.
As they come with Awin integration, it is easy for creators to sign-up and start earning affiliate commissions on the go.
On average, Nivea affiliates can get up to 5% commission for new customers, and 3% commission for returning customers against all products.
Another bonus of joining the Nivea affiliate program is that you also get free shopping on all orders that are £30 or more.
4. The Body Shop
The Body Shop is at present, one of the fastest-growing cosmetic brands in the United Kingdom.
They offer around 8% commission on sales of affiliate products that are listed on their website - thebodyshop.com.
With a 30-day cookie window, you also get plenty of time to generate sales and conversions.
Another great reason for UK beauty influencers to consider joining the Body Shop affiliate program is their mobile-optimized affiliate landing pages, quick and easy set-up, and dedicated affiliate team to help you fix any issues.
There are also amazing affiliate offers for beauty influencers that join their affiliate program.
If you already have an established following on social media that can consistently generate affiliate clicks, conversions, and overall sales, then Dermalogica’s affiliate program is perfect for you.
Click and Ship, Digital Partner Program, the affiliate program of Dermalogica for beauty influencers in the UK will pay commission payments of £20 and above on a monthly basis.
The best thing about Dermalogica’s affiliate program is that it comes with a 365-day cookie retention period, campaign tracking features, and payable commissions of up to 37% of the net sale value.
You will, however, need to have access to a Paypal account to withdraw commissions from Dermalogica.
6. The French Pharmacy
If you want to collaborate with a skincare and cosmetic brand that offers the best French skincare and beauty products out there, join the affiliate program of the French Pharmacy.
With local stores in and around the UK, viewers of any beauty influencer from the UK will be so familiar with the brand, that it will be relatively easy to generate sales and create affiliate income.
Their affiliate program is also free to join, which again makes it a must-join affiliate program.
Base commission rates for the French Pharmacy’s affiliate programs start at 5% (including VAT and P&P).
Other notable features of this program include real-time reporting and sales tracking, a fully automated data feed, a cookie length of 30 days, and automatic affiliate approval.
Skinceuticals is one of the most popular UK-based cosmetic brands in the world today.
They offer an affiliate program for beauty influencers in the UK that provides dynamic affiliate commission, engaging creatives for affiliate promotions, product-specific content samples, real-time reporting, sales tracking, scheduled payouts, and a 30-day cookie window.
The Skinceuticals affiliate program is also free to join, and all you need to do is use the links they provide and make customers buy their range of skin care products through these affiliate links.
On average, UK beauty influencers can earn a base commission of up to 10% per sale.
8 Cult Beauty
If you are someone that creates aesthetically pleasing, easy-to-navigate content consistently, then you automatically qualify the criteria to join one of the best affiliate programs for UK beauty influencers - the Cult Beauty affiliate program.
It’s easy to join thanks to their Awin integration and features a host of amazing products to choose from.
With a competitive affiliate commission structure of up to 15% per sale, along with resources like affiliate program banners, there are lots of reasons to join the Cult Beauty affiliate program.
Cult Beauty also comes with a 30-day cookie window that makes sure that you get enough time to promote your affiliate campaigns for maximum revenue.
9 Look Fantastic
A vibrant collection of products to promote, a dedicated affiliate team to support, and competitive commission rates all make Look Fantastic a great brand to work with for affiliate collaborations.
If you are a beauty influencer from the UK that’s looking for a hassle-free affiliate marketing campaign, you can consider joining the Look Fantastic affiliate program.
With Awin integration, good commission rates, creatives for campaigns being delivered directly by the brand representatives, and a wide range of different skincare products, you can make a whole lot of affiliate commissions with Look Fantastic.
While commission rates vary from product to product and based on affiliate networks, you can earn a maximum of up to 15% per sale.
10. Revolution Beauty
Looking for a UK-based cosmetic brand that offers cruelty-free stores and products?
Revolution Beauty has you covered with some of the best collections of high-quality, and diverse selections of products that are all PETA-certified and 76% vegan.
Their affiliate program is also easy to sign-up and start earning from.
The base commission rate for affiliate link conversions starts at 2% to 5% per sale, which is slightly less than what you would expect.
However, Revolution Beauty is famous for offering products at some of the most affordable rates, which will again increase the number of sales you generate per day.